How To Choose Prefect Name And Logo For Your Startup Company

Guide for choosing Company Name And Logo For Your Startup 

Give your business a identity is an essential part of startup by choosing perfect name and logo you turn attention of public perceives your startup. 

Here are few things to remember while deciding name and logo for your business:-

Guidelines for choosing a name

The name of your startup should align as closely with your business. Before finalizing to a name, consider your industry, as well as how this potential name will help you grow your company in long term. 

Make sure your preferred name is not already taken by someone. It is better to conduct research within your industry to verify that no competitor has a name that is similar to yours. Your goal should be choosing a unique name that can be memorable easily, rather than blending in and sounding like a number of other company names.

Think about length. Try to keep short if possible, aim for two or three syllables – names like Google, Samsung, Pinterest, Facebook, and Yahoo roll off the tongue.

Try to chose easy names and avoid names that can easily mispronounce or misspell. Your goal is to create a unified brand. If your clients can’t find you online or struggle to share your name with their friends, you run the risk of diluting your brand.

Test all the possible names with your network. When you pitch potential names, note your network’s reactions, as their gut feelings could reflect how your startup’s new name and logo are perceived when they are launched.

Collect inspiration from a variety of sources. You might experiment with using a family name (eg. Pooja Cards or Arvind Enterprises) or a self-explanatory phrase like TATA Steel (the Bigest Steel manufacturer in india). More tech-y options like Ola and Zomato don’t necessarily explain the purpose of your startup, but they could help you target a specific demographic. You can also tie your name to your business style. Choosing name that explains its product is also expressing its light-hearted approach to marketing.

Choosing a logo

Your logo is just as crucial as your name. This symbol is the ultimate form of branding.

Examine the logos your competitors are using. This way, you can make sure the one you choose isn't similar. You'll want your logo to stand out as different in the minds of your customers. Decide what image you want the logo to convey. Your logo should imprint that image in the minds of your customers.

Consider all the different media that your logo will be printed on. This could include email signatures, envelopes, letterhead, and social media websites.

Also think about all the physical products your logo might be printed on, such as product packaging and apparel. Have the logo blown up and shrunk down to a very small size. This may help you to determine whether the logo you want will be appealing on different types of marketing materials.

Use coloring and gradients with care. You may not be able to print your logo in full color at all times, Compare samples of your desired logo in color and in black and white. If your design relies on many colors or gradients, it may not translate well to black and white.Make sure you are 100 percent happy with your choice in both color schemes. 

Balance detail and simplicity. A busy logo can be difficult to remember, and the perfect design is easily recognizable and memorable.

Create a few different company logo ideas or ask your logo designer to do so. This way, you can compare them and choose the one you think best represents your business.

Perform a Trademark Search

Make sure the business name isn't already in use, advises internet marketing company Rebrandly You may contact your state's business registration or fictitious name agency to see whether the name you want has already been chosen. Check to see whether the name you want is trademarked, which means you'll need to choose another. You can check for trademarks through a patent and trademark depository library or online.